Celcom...with thier 'towel' X

There's this celcom ads onna radio which sounds something like this:
Made up of millions of handphones ---> Tower X!

Damn...initially I thought it was this kinda towel...




And I was wondering wtf would some handphones have anything related to a tower?
One fine day I saw this...


Then I finally realized that Celcom meant tower instead of god damn towelie...or because I watched too much South Park =.=